VIRTUAL PROPERTIES
Virtual Properties unifies Broker, Franchise, Office, and Agent websites, a branded Consumer Portal, CRM & CMA tools, marketing, document management, transactions, reporting, and native apps all in one connected platform.
No manual syncing. No switching tools. No gaps in visibility.
Most brokerages eventually reach a point where the tool stack stops working. A website platform here, a CRM there, a separate transaction management system, disconnected reporting, and a back-office team spending more time reconciling systems than running the brokerage.
Virtual Properties was designed from the start as a single operational platform for large independent brokerages. Every module runs on the same backend and shares the same data environment from consumer search through transaction close and commission processing.
When a lead registers on the website, it appears instantly in the CRM. When an agent creates a CMA, it draws from the same live MLS data powering consumer search. When a transaction closes, the data flows directly into back-office workflows without re-entry or import.
The platform supports brokerage-specific workflows, branding, permissions, and operational structures without forcing teams into rigid templates.
Broker, Franchise, Office, and Agent Websites and Consumer Portal supporting full search and data displays, with advanced property search, saved searches, consumer accounts, and integrated lead capture, along with native Agent and Consumer Apps for iOS and Android.
Leads flow directly from platform properties into the CRM with automated routing, follow-up plans, engagement tracking, and broker-level visibility across every office.
Agents generate presentation-ready CMAs and Buyer Tours from live MLS data with customizable layouts, branded reports, AI-powered CMA Comps Recommendations, and AI-powered writing support.
Generate listing marketing assets, email campaigns, social content, and agent-branded materials directly from MLS data without relying on disconnected marketing systems. Marketing pieces can be generated as PDFs, PNGs, and even MP4 video files, with Branded Videos automatically sent to YouTube, plus AI-powered Cover Letter/Email Writing.
Automated processes support Agent and Admin communication, notification, and follow-up, plus Native Text Messaging for Agents and Admin. Training Class Scheduler/Calendar and Tracking, and Calendar and Contact Syncing keep everyone aligned.
Brokerage-configured workflows support checklists, document uploads, approvals, compliance oversight, and commission routing from listing through close.
Real-time dashboards surface production activity, recruiting metrics, transaction performance, and office-level reporting from one centralized operational view, with AI-powered Reporting Analysis.
The platform supports Broker, Franchise, Office, and Agent Websites and Consumer Portal with full search and data displays, including advanced search functionality, VOW access, valuation tools, saved searches, natural language search, listing photo search, and consumer accounts across brokerage websites, agent sites, and branded mobile applications. Consumer activity connects directly to the CRM so lead capture and follow-up begin immediately after registration or inquiry activity.
Leads captured across platform properties flow directly into the CRM without imports or synchronization work. Automated follow-up plans route based on lead source, geography, or brokerage-defined logic. Agents manage relationships, saved searches, inquiry history, and communication activity from one dashboard while brokers maintain real-time visibility into office-wide pipeline and conversion activity.
Agents create comparative market analyses and buyer tour presentations using live MLS comps, customizable layouts, map and grid views, branded commentary, AI-powered CMA Comps Recommendations, and AI-powered writing support. Presentations can be delivered as polished PDFs or interactive iPad experiences during client meetings. Broker-configurable Net Sheets and custom page uploads support more advanced presentation workflows.
The platform automatically generates listing flyers, YouTube-ready videos, social media assets, branded eCards, and email campaigns populated directly from MLS data and pre-configured branding standards. Marketing pieces can be generated as PDFs, PNGs, and even MP4 video files, with Branded Videos automatically sent to YouTube. Agents can also run targeted outreach campaigns to co-brokers using the Agent2Agent prospecting system filtered by geography, price range, and listing activity, with AI-powered Cover Letter/Email Writing.
Automated processes support Agent and Admin communication, notification, and follow-up, plus Native Text Messaging for Agents and Admin. Training Class Scheduler/Calendar and Tracking, and Calendar and Contact Syncing keep everyone aligned.
Transactions move through brokerage-configured workflows with approval gates, document upload requirements, checklist management, and version-controlled storage. Cover Sheets automatically populate transaction data across documents. Administrators monitor approvals, track checklist completion, and can impersonate agents to resolve workflow exceptions while maintaining full timestamped audit records. Scoped client portal access allows title companies and external parties to participate in transactions without requiring full system access.
Real-time reporting surfaces market share trends, recruiting activity, pipeline performance, transaction volume, inventory metrics, and agent engagement across offices from one centralized dashboard, with AI-powered Reporting Analysis. Data exports support accounting systems including Profit Power through CSV and custom export formats.
Fully branded iOS and Android applications connect Agents and Consumers directly to live MLS data, lead routing, CRM workflows, and transaction activity while maintaining centralized brokerage branding and configuration control.
White-Label & Customization
Every Virtual Properties deployment is white-labeled to reflect the brokerage it supports. Navigation, permissions, workflows, branding, and module visibility can all be configured and managed over time without rebuilding the platform from scratch.
No two clients run the same system. Instead, each operates as a distinct brokerage environment built on the same proven infrastructure.
Brokerages maintaining their own front-end website experience can also use Virtual Properties as the backend system engine powering search, agent profiles, consumer accounts, lead routing, and operational workflows.
See how Virtual Properties connects lead management, marketing, transaction workflows, compliance, and reporting inside one operational platform.
